What began while the an idea within the highschool to shop for secondhand gowns getting far more sustainable possess turned into a profitable company to possess Anna Dorris, BS’22. As the she wraps up a loans knowledge regarding the Student System on Kelley College or university away from Providers, Anna are operating fulltime towards Everewear, a post-buy individualized styling services that makes use of secondhand clothes.
“My personal sustainability suggestion came from high school, when you don’t have a lot of currency to acquire ecologically amicable dresses, thrifting was the essential practical solution to recycle and you can re-wear rather than to get the latest,” Anna said. “That is if bulb clicked: I care about durability, and you will I am ready to put in the works to find the new things to enable it to be way more available to the fresh everyday consumer.”
Anna got a little selling providers whenever she enlisted in the Kelley School, nevertheless tip for their unique registration team found their throughout I-Key, the foundation of the undergraduate program in which pupils resolve genuine-globe providers challenges using what it learned in their programs. She come asking faculty concerning the notion of swinging their own selling providers so you can a registration service just like well-known design services Stitch Enhance but using used dresses.
“My personal faculty recommended that We pitch my suggestion from the JagStart Show, IUPUI’s slope battle. I went indeed there with the form of a concept, and they very forced me to hone it and you will establish the trouble I am solving,” Anna said. “That’s how business model was created. We obtained you to race in the 2021, and one of judges acceptance us to slope on pitch competition within Intensify Ventures. I won that as well. This is the latest stimulant for taking this notion seriously.”