For over a year, I’ve been intrigued by Biochemistry ads which go into the assault contrary to the online dating webpages eHarmony. It’s simply averagely surprising to own an upstart providers going just after a major pro in the market because of the trying to fit away certain niche listeners. But Biochemistry goes as a result of its opponent such that influences me as a little mind-beating. The new adverts grumble you to eHarmony house windows aside individuals who commonly delighted enough otherwise whoever morals are thought think. If single women are the latest prize consumers of all websites dating services, saying that your business is way less particular than simply another team is such an odd approach to take regarding the delivering people.
Once i discovered while i wrote regarding the a north carolina Times tale about Chemistry past paign targeting eHarmony for just coordinating solitary somebody interested in contrary-sex couples. We however believe a column of you to definitely Moments tale is funny:
Dependent because of the a good 72-year-dated Christian mind-let author entitled Neil Clark Warren, brand new dating internet site need users to answer 256 questions regarding personality qualities and you will opinions
EHarmony, which is based in Pasadena, Calif., and try established in 2000 by the Dr.